NiCE has agreed a $955MN deal to acquire Cognigy, the prominent enterprise conversational and agentic AI provider.

Cognigy was one of the first enterprise technology vendors to launch AI agents in January 2025, making regular new releases ever since.

In doing so, it leverages a strong heritage as an AI leader, with Cognigy at the forefront of the latest Gartner Magic Quadrant and Forrester Wave reports for conversational AI.

As such, NiCE gains an advanced AI portfolio and a highly skilled team that has proven ahead of the curve with AI agents.

Matched with the CXone Mpower Orchestrator, NICE hopes to lead the era of AI-first customer service.

“By bringing a market leader in enterprise-grade conversational and agentic AI into the fold, we are accelerating global AI adoption, expanding into new global markets, and creating game-changing value for our customers, partners, and shareholders,” he continued.

“Together, we are significantly advancing the future of AI-first customer experience.”

NiCE will have had plenty of options as it scoped conversational AI vendors pivoting to agentic. After all, the market is crowded.

Yet, despite this, Cognigy has surged in recent years, reportedly achieving $37MN in revenues last year, up from $17.5MN in 2025.

In that time, it has completed a $100MN funding round and bolstered a customer base that includes names such as Adidas, Nestle, and Toyota.

Philipp Heltewig, Co-Founder and CEO of Cognigy, believes that, thanks to this acquisition, those customers now have a “massive opportunity” to lead the future of CX.

“NiCE is an exceptional organization whose global reach, deep expertise, and relentless focus on innovation will accelerate our growth and enhance the value we bring to our customers and partners,” he continued.