SUKRITI VAJPAYEE's Bio
Sukriti Vajpayee is an accomplished communications strategist and the founder of Aarambh Communications, a boutique PR consultancy that partners with forward-thinking brands to craft narratives that inspire action and drive reputation-led growth.
With over a decade of experience in public relations, brand storytelling, and media strategy, Sukriti has built a diverse portfolio across sectors, including fintech, startups, consumer wellness, sustainability, and lifestyle. Her work reflects a deep understanding of how strategic communication can be leveraged to shape perception, build credibility, and create lasting market impact.
At Aarambh Communications, Sukriti leads integrated communication mandates for a range of new-age companies, helping them strengthen their public image, enhance stakeholder trust, and establish leadership positioning in increasingly competitive ecosystems.
Her agency has also partnered with prominent consumer and impact-driven brands such as PeeSafe, The Indus Entrepreneurs (TiE), Neutrogena (Kenvue), PNB MetLife, and several others, driving campaigns that amplify powerful narratives around menstrual hygiene, sexual wellness, Ayurveda’s modern relevance, and financial inclusion.
A BW 40 Under 40 awardee, Sukriti has previously led communications for leading startups and corporates, experiences that laid the foundation for her to build Aarambh Communications as a consultancy known for its insight-led strategies and exceptional client service.
Sukriti believes that PR today must evolve from being transactional to transformational, shaping perception, influencing decisions, and enabling business growth. Her thought leadership is rooted in the conviction that strategic storytelling can redefine how emerging brands are perceived, trusted, and valued.